How to work with food influencers

Influencers are people who build large communities on social media, usually on Instagram. They interact with their audience and create content. You can find fashion or food and cooking influencers, but in this case we'll focus on food influencers.

Why work with a food influencer?

Partnering with an influencer can help your products or business reach a larger audience quickly.

It's important to work with someone who specializes in food, because that way your message reaches a more specific audience, and people see the influencer as trustworthy and knowledgeable on the subject.

Here are some of the benefits

• You quickly reach an audience that's a good fit for your product.
• You no longer have to create content for your social media all the time.
• Having someone other than you talk about your products builds trust.
• You'll have a professional who can speak about the technical aspects of your products.
• You'll build partnerships with highly influential people.

Where can I find a food influencer?

There's a strong trend around health and nutrition, so the figure of the “health coach” has become important, and they're usually the ones who promote healthy food stores, natural products and so on.

But don't stop there… you can also reach out to a doctor, nutritionist or chef who has a presence on Instagram and an audience that's a good fit for what you offer.

Discover more techniques and strategies to attract customers to your healthy food store!

Download this ebook.

What do deals with influencers look like?

The business deals you make with food influencers will depend on each person, but there can be different forms of payment, such as cash, exposure on your social media or product exchanges.

Remember that it's important for your own social media to sell too: download our free social media resource with ready-to-use images and copy

But never assume that an influencer will give their work away just because they “enjoy” using social media.

User-generated content

Now let's move on to a topic just as important as the previous one: what is user-generated content?

It's the reviews, descriptions and ways of using your product that your customers share. This brings countless benefits: for your potential customers, hearing someone share their experience with your products shortens the buying process, and it also builds much more trust.

What does this content look like? It can be in video or written format.

And how do you get your customers to share their experience? You can ask them for a testimonial

after they complete their purchase, let them know you'll share their comments on social media (users like it when brands take them into account), or reward a customer who has bought from you many times by offering something (products, a voucher or whatever you see fit) in exchange for a review of your brand.

We recommend watching: How to work with influencers in the food world

Summary

Working with food influencers or user-generated content will help your products reach more people quickly, and you'll also connect with a very specific audience that's interested in what you offer.