Boost your natural products brand: What being different is worth

Diego and Daiana Pozzi, owners of the Pozzi agency, will use the Susurro Nativo case to show us how a premium brand is built, what needs to align and what is essential when creating it. They will talk about the product itself and its features; audience or buyer analysis; brand strategy and how it defines the path forward; branding development; choosing the name; consistency across the spaces where the brand and its products operate; and how a business vision enables breadth and diversification.