Why you should do SEO for your online store

Let's take it one step at a time: SEO, or search engine optimization, is essential if you have an online store because it helps you reach more people organically, that is, without paying Google. Doing SEO for your online store is the way to go, and in this article you'll find out why we recommend it.

Did you know that, according to recent studies, more than 40% of traffic to online stores comes from search engines? Only 6% of traffic comes from ads (paid content). Semrush

With those numbers, it's more than clear that you need to start ranking and optimizing your online store. Keep in mind that SEO isn't complicated, and you can start this kind of strategy yourself.

How? Keep reading.

What is SEO?

SEO, organic content positioning or Search Engine Optimization, is a strategy that aims to improve a store's or website's ranking so it appears among the top search results, especially on Google.

Benefits of SEO for an online store

• You attract a quality audience if you apply it properly. A study by The Search Engine Journal states that 93% of online activity begins with a search. Incredible!
• More traffic, more conversions: if you manage to rank at the top of Google, people will be able to visit your store and will most likely end up buying.
• Seek and you shall find: if you choose the right keywords for your business, you can write better product descriptions and useful information so your target audience can find you. A free tool to search for keywords is Google Keyword Planner.

First steps in SEO for your online store

Having an online store is a big plus and the heart of your business, but keep in mind: to sell, you need to promote it and get your customers to find you. And that doesn't happen by magic. SEO is one of the strategies used to attract visitors to a website.

Let's look at the key elements that every e-commerce SEO strategy should include.

Define your goals

The goals you set for your online store should be clear, achievable and measurable.

For example, a goal could be: increase your online store's traffic by 10% over the next 6 months.

Choose the right keywords for your store

The keywords you use in your online store's content should be related to what you sell, that is, to your products.

Where can you find those keywords? As we mentioned earlier, in Google Keyword Planner.

Always keep in mind that you should choose words or phrases that match what users search for. For example, if you run an online health food store, you could use: “agroecological products for sale in Mendoza”.

Write good product descriptions

Keep in mind that product descriptions not only give your visitors key information, they also help Google understand what your online store is about.

Write your own descriptions; don't copy them from competitors or manufacturers. Take your time and write them yourself.

What makes a good product description?

Everything you need to know in this article: Tips for writing a product description that sells

Optimize your images

Yes, images also rank on Google and can be key to attracting customers. Use good-quality photos and, before uploading them to your online store, give each one a specific name related to the product, include keywords in the name and separate words with hyphens if it's long. For example, if you sell MayoV basil mayonnaise, you should name the image mayonesa-vegana-mayov-albahaca

Keep in mind that if you upload another photo of the same product, you should vary the keywords. No two names should be the same.

Fill in all the text on your online store

Product descriptions aren't the only thing that attracts customers and drives sales: your whole online store has text that can win over visitors.

Complete your “About us” page, your blog and so on. Every section of your online store should be updated from time to time and measured. You can track results with Google Analytics.

Check and improve constantly

Make sure everything loads properly, the payment system doesn't fail, all your products are in stock, and so on.

Review your online store every so often and improve it based on what you see.

Conclusion

If you thought doing SEO for your online store was complicated, or didn't know what it was, you can see it's a strategy you can start today, because it's absolutely essential to grow your online business and get your products into Google's top results.