Why selling healthy and agroecological food pays off

There's a rising trend in the food industry: consumers who choose to eat healthy and agroecological food. And of course, because of this, the market needs to adapt and offer options for these people. In this article, find out why selling this kind of food pays off and how to do it.

So far this year, the consulting firm Voices has shared some figures worth keeping in mind:

• 8 out of 10 people tried a brand after discovering it at a health food store.
• 5 out of 10 shoppers said someone in their household has a condition that affects their diet (celiac disease, lactose intolerance, among others).

The market for healthy and agroecological food keeps growing. Consumers are also already used to buying online, and this is the moment to take advantage of this trend: there's demand and there's technology. If you want to start a business selling this kind of food, you don't need to invest a lot of money. We'll tell you what to do.

What counts as healthy food?

Healthy food refers to organic food, gluten-free food, and food made from raw materials without preservatives or harmful fertilizers. These products are obtained through processes that don't harm the environment. And many brands go further and also create packaging that follows the same sustainable approach.

A few years ago, consumers couldn't find this kind of food in supermarkets; today some retailers have opened their eyes and offer their own line of organic products. One example is the global chain Carrefour, which has seen sales of these products grow between 17% and 20% so far this year.

How to sell healthy products online

As we mentioned, whether you're already in the industry (maybe you have a physical shop or sell at markets, on social media or through WhatsApp) or want to launch a healthy food project, you should think about taking it digital.

Taking the first step is super easy. You can create your online store for healthy and agroecological food completely free. In just a few minutes, you can upload and publish the products you sell and bring your healthy business to life. Below, we share a testimonial from someone who created their store and sells through the Agrojusto digital platform.

With our products, we aim to support the food sector by working with agroecology and organic practices. We try to make sure nothing goes to waste. Jonathan Moron, manager of the Agromoron online store.

You might also like: How to open your health food store or natural grocery store online

The boom in healthy food and sustainability

Sustainability is key for food producers. The best way to support consumers on this healthier path is to produce healthier, more nutritious food, but also to know how to bring it to market and sell it.

Many producers and consumers are deeply committed to the environment, beyond thinking about nutrition and food itself. Producers try to be mindful of their surroundings and look for healthier processes. Consumers, meanwhile, have gotten used to reading labels, researching brands and checking how much a product's packaging or wrapping and its production process affect the planet.

Conclusion

If you're going to start a business or want to improve your food business, don't hesitate to go one step further.

Today demand is growing and there's still a long way to go.

Within a few years, organic production is expected to double and consumption of these foods to rise by more than 250 percent.