What a QR code is and how to use it in your online store

When it comes to selling, whether in a physical shop or an online store, having a QR code is essential. Still not sure what it is or how to use it? Don't worry, this article covers it all. Keep reading!

What is a QR code?

A QR code, or Quick Response Code, is a quick-response code. It's a label with a two-dimensional code that can be read by a device (usually your smartphone's camera) to quickly access content or useful information. That content is hosted on a website, landing page, etc.

Why does your food store need one?

You need a QR code in your store because it lets your customers get to the products you sell faster. You can place it in your physical shop, on billboards, printed flyers, banners… wherever you like!

Your customers no longer need to google you or type your URL into a search engine. With the QR code and a mobile device, they can go straight to your online store in a matter of seconds. Wonderful!

How to generate a QR code

If you're planning to sell food online, you can create a store completely free on Agrojusto. The platform also includes several features, one of which lets you create your QR code in seconds. The code generated in Agrojusto is used exclusively so users can discover you and buy from you.

E-commerce has grown a lot these days, and having a digital presence is essential. Users are short on time to visit a physical shop and, in many cases, their schedules are limited. An online store solves this.

Imagine how great it would be for your buyer persona or ideal customer to be able to browse your online store on their phone and buy what they need anytime, day or night.

Advantages of using a QR code in an online store

• It gives your customers security and confidence.
• It lets them see products in detail instantly.
• You'll get more visits to your online store; these days everyone has a phone at hand.
• Access to your online store without having to search on Google or type in the URL manually.
• It supports a cross-selling strategy. If someone who has already bought from you receives a flyer with a QR code and a catchy phrase along with their order, they may visit your online store again and, in turn, buy again.
• You'll look more professional and tech-savvy, like someone who cares about adopting the latest digital tools for the benefit of users.

How a shopping QR code works

A shopping QR code is a code generated exclusively for that purpose. It's a code that points to a product or an online store. If you sell agroecological or healthy food, you can get the QR code from your own online store on Agrojusto (as mentioned earlier).

If you take part in food fairs, have a shop such as a health food store, or even in the orders you deliver, you can put your code on banners or flyers and encourage people to buy from you (and, if they already have, to buy again), without having to send a product list via WhatsApp or any other channel.

Something to keep in mind when you add the QR code to a flyer or physical shop is that it should come with a hook or CTA (call to action) that encourages people to scan it. For example, if your store sells healthy food or agroecological products, you could use something like: “Check out our latest arrivals” “20% OFF all preserves” “Exclusive gluten-free products at the best price”.

In short, when consumers see your QR code, they can scan it and reach your online store and your products in a matter of seconds.

Conclusion

These days, if you want to sell using the latest technology, you should use a QR code. Besides being practical and functional, it's easy to generate.

Users are already used to this process (especially since the pandemic) and will thank you for it. For them it's an easy-to-use tool, and being able to access content in seconds feels amazing.