Tips for writing a product description that sells

Are you selling your products online? Great, having a digital presence is a big step. Now, in your online store… have you thought about writing truly effective descriptions that help you reach your audience and sell? We searched Google and couldn't find stores with really good product descriptions. Seize the opportunity and stand out! Keep reading and learn how to write a proper product description.

The image you upload to your online store or website is key, but watch out: text matters too. It should be informative and optimized for SEO (organic ranking, so you show up at the top of Google).

Discover the best tips for writing a great description of your products, especially if you sell food products.

We recommend reading: How to take your health food store or natural grocery online

Tips for great product descriptions

We'll use a food product, MayoV mayonnaise, as an example so you can see how to structure your descriptions.

• Product name: what should go in the title? The title should include the main keyword, in this case the product type, the brand, and the flavor.
• Place your product in a category and subcategory: order above all. Your product should belong to a general category, in this case Processed foods, and also fall within a subcategory, which is Condiments and spices.
• Informative description: Keep in mind that people can't touch your product, but they can see it, and they'll love a thorough, well-organized description. Start by explaining what it is and what ingredients it contains. Then you can add its weight and any details you consider relevant. You should also include some benefits or ways to enjoy the food (in this case, the mayonnaise). One thing you absolutely must include in your descriptions, especially for food products, is who the product is meant for: Does it contain gluten? Does it contain lactose? Is it vegan? If you create your online food store on Agrojusto, you'll be able to use the right icons to set each product apart.

Finally, it doesn't hurt to share something about the producer; it will bring you closer to your customers.

Remember to use short, concise sentences. The paragraph should be substantial, but the sentences should be simple and easy to read.

• Add “colorful phrases”: What do we mean by this? Adding phrases like “Made with love in Mendoza”, “270 grams of pure flavor”, and others is key to connecting with users. They make people smile when they see the product, and might even surprise them. Don't you think descriptions tend to be all the same and boring? Well, you can stand out and give them your own creative touch.
• Avoid duplicate content: If you sell products in one category, food for example, be careful not to repeat descriptions. Avoid using the same wording across several descriptions. If you do, it can hurt your online store's search ranking, since Google may treat those texts as duplicate content.

How do you fix it? Easy: play with words, use synonyms, come up with new phrases. You can do it.

Extra tips for writing a product description

√ Structure your content; take a look at the example we shared.

√ Highlight your competitive advantage. What extra value do you offer?

√ Images are key: use more than one, in good quality. Don't show the product on its own or against an unrelated background. Try to style your photos. Recreate settings: for example, if you sell mayonnaise, one of the photos could show the product on the family table.

√ Don't pressure potential customers. Try NOT to use phrases like: Only a few left! Last chance to buy!

Conclusion

How wonderful to have a complete product description! You'll see that if you follow these tips, you'll catch more eyes and users won't be able to resist what you sell.

As you can see, you don't need to be an expert writer to sell; you just need to use your creativity, take your time, and avoid spelling mistakes 🙂

One thing to keep in mind: don't lie. We know many people write things that aren't really true just to make a sale. Never do it. You'll lose the trust of users, and they're your potential customers.