The benefits of offering free shipping in your online store

If you're a shopper, chances are that when you buy something online you look for one specific detail: does the order… come with free shipping?

If you're an entrepreneur or run a digital business, it's key to offer your users or customers certain perks, and one of them is, without a doubt, free shipping. Not having to pay an extra charge on top of the product price can be what makes or breaks an online purchase.

Let's look at how to set up a free shipping strategy and the benefits it could bring you.

How to add free shipping to my store without losing money

If you add free shipping, you'll need to work out the order amount above which it makes sense for you. Clearly, to keep shipping from eating into your pocket, you should set this number as soon as possible. It can also help to have an agreement with a logistics provider, which will let you save a bit more money.

We recommend watching the webinar: Logistics for food stores

If you sell food online or you're an entrepreneur looking to get started in this field, here's some good news: on Agrojusto you can create your online store for free (with no sales commissions) and you can add free shipping on orders once you've set the minimum amount.

Step by step: offering free shipping in your Agrojusto online store

Log in to your Agrojusto store and go to Sales rules.

Click Free shipping.

Set the minimum order amount that works for you to offer free shipping.

That's it!

As you'll see, on Agrojusto you can also set up other sales rules that benefit both you and your customers. For example, you can set a specific shipping rate for each delivery area. And on top of that, you can set a minimum order amount for your store.

With Agrojusto, everyone wins!

You might also like: How to download orders to Excel or Sheets

Benefits of offering free shipping

• Customers and users love free shipping.
• You'll have fewer abandoned carts in your online store.
• You'll attract more customers and more purchases.
• You'll have the chance to sell more products per order, since customers will likely want to reach the set amount to get free shipping.
• Getting better prices and finding the right producers for your business will let you lower the minimum amount for free shipping.
• As a strategy, if you notice sales dropping at a certain time of year, you can adjust the minimum order amount. You'll see your sales take off.
• It can be a great sales strategy to promote on social media and other online channels. Remember: if you don't communicate it… it doesn't exist.
• And one last tip to keep in mind: free shipping can pay off in the long run. If you're just starting out and it's feasible, it may be worth taking a small loss now in exchange for big benefits down the road.

The goal is to sell and keep your customers happy so they recommend your online store.

Conclusion

As you can see, strategy is everything; what you need is a reliable platform that lets you offer what your customers need. After all, they're the reason you're here.

Before offering free shipping, plan out the whole strategy so nothing catches you off guard. Delivery times are also key in this process. Talk it over with your logistics provider or whoever handles your deliveries.