How to grow a healthy food store

A few days ago, we talked with the team behind Punto orgánico, two young people who have made great progress and achieved strong sales in the digital world with their online venture. They'll tell you themselves how to grow a healthy food store with effort, dedication, and help from technology.

Let's see, step by step, how to grow a healthy food business from your home to the world.

What Punto orgánico is and how they got started

It all started with an idea. Erika and Brian wanted to have their own agroecological food store. Thousands of questions were running through their heads, but they didn't let that stop them and started selling to acquaintances and customers in their close circle. They sought out specific producers in that field and took the plunge.

One of the first steps was setting up their social media and advertising on Instagram. Then came the long-awaited online store.

How to build customer loyalty

First, they came up with a name that matched what they wanted to do and a brand with that same spirit.

Since agroecological food wasn't all the rage at the time, they figured the market was new and therefore a great opportunity.

Advertising gave us the chance to connect with more people who wanted to consume our products and eat more healthily. Brian, founder of Punto Orgánico

People started to become curious about where the products came from, what the story behind them was, how long they lasted, etc.

Keys to building customer loyalty in a healthy food store

• Personalized service. Keep the customer top of mind. Respond promptly and with a positive attitude.
• After-sales service. Always ask for feedback or a rating to learn about their experience with the products.
• Use social media to promote and showcase the products and their benefits. Show why you choose to sell these kinds of products and not others. The Punto Orgánico team uses Canva to create their social media design pieces.

How to build a digital presence

Although the pair admitted they often improvise along their entrepreneurial journey, there are times when organization (especially of the content to publish) is key.

Before creating content and graphics for social media, Erika admits she does a lot of research and reads about specific foods and vegetables. The platforms they use most are Facebook and Instagram for business (not regular personal accounts)

Social media tip: Try to plan your content ahead of time and take advantage of current trends.

Instagram Reels help you reach more people these days. Use trending songs in your content.

When we decided to automate our business, we discovered Agrojusto, a great ally for us. It truly made our lives easier. A digital business takes less time and money. Brian, founder of Punto Orgánico.

Benefits of having an online healthy food store

• It helps you organize your business better.
• You have everything on a single platform, like Agrojusto.
• It simplifies sales and order shipping.
• It saves time.
• It's more professional and secure for buyers.
• You can find producers and other suppliers on the same platform.

Webinar on how to run a healthy food store with the help of technology.

Conclusion

To grow your healthy food store, you need to keep an eye on the digital world and everything it has to offer. Research and ask which tool you really need. You'll see how much time and money you save.

Just like the Punto Orgánico team, you too can fulfill your dream of starting a digital business. And if you need help, remember we're always here to help and advise you so your healthy food business can grow.