How to get customers and sales for a healthy online store

Here's a new free ebook to help you plan and carry out the best strategy to get customers and sales for your healthy online store.

If you've already read our first ebook on How to sell from home, now we're taking it one step further (or rather, a couple of clicks further) so you can reach the customers you need.

Selling online isn't complicated at all—in fact, it has countless benefits and advantages—but you need a clear strategy. So, from one entrepreneur to another, we decided to put together a chapter for each action we believe you should take to reach your target audience.

Discover in depth how to get customers and sales for a healthy online store.

The ebook's full table of contents for getting customers and sales

Actions to get customers and sales

• How to talk (and write) to my audience.

Users like it when a brand or business talks to them as an equal, empathizes with them and offers solutions, even before they go looking for them.
We recommend humanizing your brand, using simple, everyday language and not trying to sell or push your products all the time. Instead, focus on delivering quality content.

• Social media: where to be and what to post.

Commit to the social network you know your audience uses. For example, these days most healthy food entrepreneurs use Instagram.
Instagram is a highly visual social network that lets you showcase your products better, link your online store, advertise at an affordable price, generate engagement and have everything at hand on your phone.

• Content calendar.

A content calendar is what you need to organize your social media posts for the whole year.
It's an easy way to see what will be published over the coming weeks or months, keep track of dates that matter to your business (for example, Celiac Awareness Day) and avoid duplicate content.

• How to send email campaigns to customers or potential customers.

To start sending emails to your customer or prospect list, we recommend using a professional platform. Never send them from a personal Gmail account or another provider, because they could flag you as spam and close your account.

• Influencers, micro-influencers or people relevant to your business.

If you think having influencers who add value to your business and drive sales is impossible, think again. An influencer isn't always a famous,
unreachable person. You can look for influencers in your own field: healthy eating.

• Referral programs: what they are and how to make the most of them.

Referral programs are those in which, if you recommend a service or product to a friend or contact, the company rewards you with a commission or a benefit agreed on in advance.

• WhatsApp Business: how to use this app in my sales strategy.

You shouldn't use your personal WhatsApp, but rather WhatsApp Business.

It should never be used to take orders in a food store. That's exactly what your online store is for—open every day of the year, around the clock.

• Partnering with a similar or complementary brand.

It's often necessary to partner with other brands or businesses that sell products in your field, or with producers who sell them. Why? Because you'll all benefit.

• Remarketing – how does it work?

Remarketing means creating personalized ad campaigns aimed at users who previously visited your online store but didn't take any action or make a purchase.

• How to create effective social media ads.

We show you how to take your first steps in creating ads on Facebook and Instagram, how to structure your campaigns and how to set your budget.

• The power of free shipping.

It's essential that your online store specifies the order amount above which buyers get free shipping. If your online store is on Agrojusto, you can set that amount and also keep your orders organized to make logistics easier.

• Webinars/tutorials for your audience.

A great way to get closer to your audience or potential buyers indirectly, so they get to know you, is by offering them material and content they care about—something they need to stay informed, or a topic that catches their interest.

Download the ebook and make the most of all this valuable information!

Summary

If you have an idea in mind for taking your store digital, we recommend getting started today.

Creating your online store for free is possible, and so is having a content and action strategy. Where to start? Download this ebook and you'll have all the key points you need to know to get customers and sales.